Review: Pure Beginnings Toiletries

I'm quite fussy about the toiletries that I use on The Boy. With both of his parents having various skin sensitivies and eczema, it was almost guaranteed that he would have sensitive skin and as a result I tend to try and use natural or organic products on him, especially formulated for baby's delicate dermis.

When I was asked if I'd like to try a range of products that fit my criteria, I was more than happy to give them a go. Pure Beginnings are South Africa’s most trusted organic personal care brands. The range of eco and vegan friendly skincare pH-balanced products are manufactured to organic standards without the use of petrochemicals, parabens, synthetic fragrances, colourants and sulphated surfactants to care for little ones sensitive skin.

Which is good because I spent too long growing something close to perfection to have it marred by nasties!

Pure Beginnings products combine certified organic and native fair trade African ingredients that have been ethically sourced from Fair Trade Initiatives in Sub-Saharan Africa, with traditional herb botanicals. They are also endorsed by Beauty Without Cruelty (South Africa). More on the ethical note is that they are also accredited by Phytotrade Africa, a non-profit trade association whose purpose is to alleviate poverty and protect biodiversity in the region by developing an industry that is not only economically successful but also ethical and sustainable.

We were sent two products from the range to review:

Baby Bum Cream with Baobab (£10.15) and the Baby Wash & Shampoo with Baobab (£8.15)

Even though The Boy is now nappy-free during the day, he still wears a pull-up nappy for bedtime. I have recently discovered that he can be a little bit sore and have needed to apply a cream to soothe him. The Baby Bum Cream is not only an effective daily barrier cream made with baobab fruit extract and tea tree leaf oil, but can also be used to relieve sores, stings and bites, as it has natural anti-fungal, anti-bacterial and anti-viral properties. The shampoo and bodywash not only smells scrummy (I think it smells a little bit like rose Turkish Delight because of the rosemary and geranium) but is also effective on cradle cap, which is something that he can still be susceptible to from time to time.

There are three other products in the range: Baby Body Lotion with Baobab (£10.15), Bubble Bath (£7.50), and Berry Toothpaste (£3.60). Pure Beginnings can be found in most John Lewis department stores and online at

We were sent these samples for the purpose of the review. My opinion is honest and unbiased.

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